Amazon Handmade vs Etsy: Which Marketplace is Best for Handmade Sellers?
When it comes to selling handmade products online, two major platforms dominate the conversation: Amazon Handmade and Etsy. Both marketplaces offer unique opportunities and challenges for artisans, crafters, and small business owners looking to reach a broad audience. If you’re wondering which platform aligns best with your goals, this detailed comparison of amazon handmade vs etsy will help you make an informed decision.
Overview of Amazon Handmade and Etsy
Amazon Handmade
Amazon Handmade is Amazon’s dedicated platform for artisans who create handcrafted goods. Launched as a competitor to Etsy, it leverages Amazon’s massive customer base and trusted infrastructure. Sellers on Amazon Handmade benefit from the convenience of Amazon’s fulfillment services and the credibility of the Amazon brand. However, the application process to become an approved seller is more rigorous, as Amazon requires proof that your products are genuinely handmade.
Etsy
Etsy has long been the go-to marketplace for handmade, vintage, and craft supplies. Known for its community vibe and niche focus, Etsy attracts buyers specifically looking for unique, handcrafted items. The platform is seller-friendly with straightforward listing processes and a supportive community, making it a favorite for both new and experienced handmade sellers.
Comparing Fees and Costs
Amazon Handmade Fees
Amazon Handmade does not charge a monthly subscription fee, unlike Etsy’s $0.20 per listing fee and optional monthly store subscription. Instead, Amazon Handmade takes a 15% referral fee on each sale. While this rate is higher than Etsy’s 5% transaction fee, sellers can benefit from Amazon’s larger customer base and fulfillment options which might offset the cost depending on sales volume.
Etsy Fees
Etsy charges a $0.20 listing fee per item and takes a 5% transaction fee on the sale price, plus a 3% + $0.25 payment processing fee. Sellers can also opt for a monthly subscription called Etsy Plus to access additional tools and perks. Overall, Etsy’s lower fees make it attractive for sellers with lower sales volume or those just starting out.
Audience and Exposure
Amazon Handmade’s Reach
One of Amazon Handmade’s biggest advantages is its integration with Amazon’s global marketplace. Sellers gain immediate access to millions of customers who trust Amazon for fast shipping and reliable service. This exposure can translate into higher sales potential, especially if sellers utilize Amazon’s Fulfillment by Amazon (FBA) services to handle shipping and customer service.
Etsy’s Niche Community
Etsy’s audience is more targeted toward buyers actively seeking handmade and unique products. This niche focus often leads to a more engaged customer base and higher conversion rates for genuinely handmade items. Etsy also offers robust tools for sellers to build their brand identity and foster repeat customers through social media integration and customizable shops.
User Experience and Seller Tools
Amazon Handmade User Experience
Amazon Handmade offers a polished and professional seller experience, but it can feel more corporate. The application process is strict, and sellers must adhere to Amazon’s policies closely. However, sellers benefit from Amazon’s powerful analytics, advertising options, and fulfillment services, which can streamline business operations.
Etsy User Experience
Etsy is known for its user-friendly interface, making it easy for sellers to list products, manage orders, and interact with customers. The platform encourages creativity and personal branding, allowing sellers to showcase their stories and build authentic connections. Etsy also provides extensive educational resources and community forums for seller support.
Which Platform is Right for You?
Choosing between Amazon Handmade and Etsy depends largely on your business goals, product type, and preferred selling style. If you’re looking for vast exposure and don’t mind higher fees, Amazon Handmade may be the right choice, especially if you want to leverage Amazon’s fulfillment services. On the other hand, if you value community, lower fees, and a marketplace tailored specifically to handmade goods, Etsy offers a more specialized environment.
Many sellers even choose to use both platforms to maximize their reach and diversify sales channels. By understanding the strengths and limitations of each, you can position your handmade business for success.
Final Thoughts
Both Amazon Handmade and Etsy present valuable opportunities for handmade sellers but cater to different needs and strategies. Amazon Handmade excels with its massive customer base and fulfillment options, while Etsy shines as a niche marketplace fostering creativity and community. Weighing the pros and cons in terms of fees, audience, and seller experience can help you decide which platform aligns best with your handmade business goals.
For a more in-depth look and additional insights, be sure to check out the full comparison at amazon handmade vs etsy.